Week 9 Blog Exercise – Dimension/Depth/Space

 

The artist uses visual ques to give depth to a 2D drawing. Using simple two point perspective the artist reveals that the object is not flat but rather full of different ins and outs.The property of parallel lines converging at infinity allows us to reconstruct the relative distance of two parts of an object, or of landscape features. Relative size - If two objects are known to be the same size like some of the chambers in this design but their absolute size is unknown, relative size cues can provide information about the relative depth of the two rooms. The angle at which the lines are drawn here give the on looker the some of the lines are closer then others even though on paper they are not. Familiar size is also important since the visual angle of an object projected onto the eye and then decreases with distance, this information can be combined with previous knowledge of the object's size to determine the absolute depth of the object. This prior knowledge can be combined with information about the angle the eye can see is determined by the absolute depth of an memory of familiar objects in a scene. In this drawing the artist uses overlapping to give the impression that some things in the drawing are closer and some of the objects are further away from the eye.

http://www.google.com/imgres?imgurl=http://www.laserdesign.com/upload/images/product-design-and-engineering-4.jpg&imgrefurl=http://www.laserdesign.com/services/product_design_services/&usg=__BgxsRyyCKe1c1Q3i5UVfAypy4xg=&h=627&w=625&sz=81&hl=en&start=0&sig2=8M1NdExkRoY7NodQdsGp3g&zoom=1&tbnid=Tf8VCUmtdsZmnM:&tbnh=144&tbnw=144&ei=FmrHTNPCMoq-sAP7nM2TDQ&prev=/images%3Fq%3DProduct%2Bdesign%26hl%3Den%26safe%3Doff%26biw%3D1366%26bih%3D576%26gbv%3D2%26tbs%3Disch:1&itbs=1&iact=rc&dur=903&oei=9WnHTIT_PMKEOuno6BU&esq=7&page=1&ndsp=19&ved=1t:429,r:1,s:0&tx=47&ty=106

Week 8 Application (Blog) Exercise: Tone and Color

 

a. Analyze how TONE is operating in your example.
They use it to create a dramatic scene. One that goes from middle tone to strait lighter tones in the background to make the car, which is in darker tones stand out more and seem exciting.
b. Analyze how TONE is interacting with ONE of the other visual design elements described in Dondis Chapter 3. Choose the elements that have the most interesting relationship to tone.
Contrast because it is a black and whit picture so they don't use color hue or saturation.
c. Analyze how COLOR is operating in your example.
The Audi is the only use of color because it is giving more importance to the brand then the car itself.
d. Analyze how COLOR is interacting with ONE of the other visual design ELEMENTS described in Dondis Chapter 3. Choose the elements that have the most interesting relationship to color.
 there is not much interaction with color because it is only in the title and not so much in the rest of the ad. The tone in this picture is what sets it apart from the rest of the ads I saw. It was dramatic because it has high contrast and seems to jump right off the page rather then use a lot of colors to draw attention to the car. Its about class and the color is the separation from normal gray to bright vibrant Audi.